HIGHLIGHTS
- Products retailed worldwide and in over 200 department stores in Australia
- Established brand name and licence
- Valuable intellectual property ranging from trademarks to design styles
- Popular eCommerce marketplace and digital channels
OVERVIEW
Funding Proposal
They are requesting an investment of $2m. The exchange for the investment is 12% equity of the business. There is great investor value for $0.13 per share against a pre-money valuation of $15,000,000.
The company is an outdoor furniture and garden brand that creates a range of award winning products designed for enduring the Australian outdoors. They are an eco-conscious brand that implement solutions to the environmental crisis and aim to differentiate themselves against ‘greenwashing’ brands by making ethically produced products derived from sustainable materials.
DETAILS
- Well-Established Brand Name
- The licensed brand can be leveraged to achieve higher margins and revenue.
- Consumers are more likely to purchase from reliable and well-known brand names
- Available in multiple retail outlets in Australia
- Popular Brand Face
- Popular recurring celebrity guest on the Oprah Winfrey show
- Hosted 52 primetime design shows worldwide aired in over 90 countries
- Author of 11 best-selling books
- Has an outdoor design TV series
- Sustainable Production
- Their products embrace the ESG consumer mega trend
- This appeals to the growing consumer preference for brands that are transparent towards their environmental credentials and ethical production
- All use of wood is certified Forestry Stewardship Council (FSC) and Program for the Endorsement of Forest Certification (PEFC)
- Valuable Intellectual Property
- Name trademarks
- Imprints, style guides and packaging design briefs
- Website domain
- Digital channels
- Goodwill with local and international manufacturers and retailers
- Copy right protected photography, images, renders, catalogues and presentations
- Reliable revenue stream and partnerships
- This brand generates revenue from two streams: eCommerce and wholesale, and marketplaces and licence brand creating cash flows from a 3.5% royalty payment
- Key partners with multiple popular outdoor furnishing brands
- Annual growth in net profit after tax
ADDITIONAL MARKET INFORMATION
Environmental sustainability trend
- 65% of consumers want to buy-purpose driven brands that advocate sustainability
- Nine in ten australian consumers are more likely to purchase ethical and sustainable products
- 85% of respondents in the Going Green Environmental effort survey in Australia and the US said they will make a more conscious effort to buy from eco-friendly brands in the future
Outdoor Furnishing Market
- Outdoor furnishing, DIY and garden market in Australia is estimated at $6.7B or $129m per week
- Total Estimated Outdoor Furniture, DIY and Garden Market size is estimated to grow from FY 2022 to FY 2023
